"We understand our base consumers right now are the mass market but we're aspirational in terms of targeting those that are not our current market yet," said Kimi Abapo, associate category manager for Avon fashions-jewelry.
"With our regular bag line, our present consumers are the class D and E," pointed out Johanna Chua, associate category manager for Avon fashion-accessories, "we're trying to tap the working class C."
However, Sarah McIntosh, Avon's home and fashion marketing director for Southeast Asia also emphasized "when you look at some of our new designs, the philosophy is to bring craftsmanship and design to the mass market but at a price affordable to our customers. We're not trying to be a premium company, we just want to bring the very best products to our customers."
The jewelry collection features the designs of French fashion brand Ungaro (Avon's first international luxury brand collaboration), Indian contemporary designer Shaill Jhaveri, and Avon global jewelry design head Marisa Politis of New York.
"We have a variety of jewelry we're already offering, but for this collection, it's the designer appeal we're trying to cater to.cheap hermes aaa belt wholesale on sale Now, the Philippines has lots of collaborations with designers, and as a brand trying to establish ourselves as a fashion brand, we want to make sure we're in with the trend," noted Ms. Abapo.
Included in the collection are three lines -- the Parisian-chic "La Ville-Lumière" (The City of Lights); Mr. Jhaveri's ode to his Indian heritage, "Magic"; and the New York-inspired "Through the Looking Glass.Cheap Armani AAA Belt Wholesale On Sale"
Ms. Abapo added, "if you look at the fashion industry, Filipinos are more fashion-forward,Discount Babyphat Bikini sale welcoming trends from abroad. We're ready for this kind of products. Avon is global, we also want to make sure we're up to standards to the brand itself, we're bringing that to the market here."
On the other hand, steering away from the trendy is the brand's new premium bag line, Manzzini.
"Manzzini is an exclusive brand by Avon, targeted for the classic, stylish women on the go. It's not really a trend follower, it's a timeless elegance piece.replica Mens Prada Long Sleeve T-shirts Online A transition bag for day to night," described Ms. Chua.
"This is a totally new collection -- it's premium and more high end line of bags," she added. "We call it ‘premium' to differentiate it from the usual Avon fashion."
The regular Avon bag line is priced at P599 to P799 while the premium collection starts at P1,650.Wholesale Cheapest Levi's Men Leisure Pants Online "It's priced higher because of better materials, bigger size and better quality," she explained. Manzzini features high-quality leatherette and hardware, and includes a bag organizer.
"Right now, we have two bags for the fourth quarter, [a beige expandable tote and black tote with mini purse], but we are expanding our collection mid next year. Hopefully, we'll release a line every quarter," said Ms. Chua.
The designer jewelry collection and premium bag line will be included in Avon brochures starting this November.
"With our regular bag line, our present consumers are the class D and E," pointed out Johanna Chua, associate category manager for Avon fashion-accessories, "we're trying to tap the working class C."
However, Sarah McIntosh, Avon's home and fashion marketing director for Southeast Asia also emphasized "when you look at some of our new designs, the philosophy is to bring craftsmanship and design to the mass market but at a price affordable to our customers. We're not trying to be a premium company, we just want to bring the very best products to our customers."
The jewelry collection features the designs of French fashion brand Ungaro (Avon's first international luxury brand collaboration), Indian contemporary designer Shaill Jhaveri, and Avon global jewelry design head Marisa Politis of New York.
"We have a variety of jewelry we're already offering, but for this collection, it's the designer appeal we're trying to cater to.cheap hermes aaa belt wholesale on sale Now, the Philippines has lots of collaborations with designers, and as a brand trying to establish ourselves as a fashion brand, we want to make sure we're in with the trend," noted Ms. Abapo.
Included in the collection are three lines -- the Parisian-chic "La Ville-Lumière" (The City of Lights); Mr. Jhaveri's ode to his Indian heritage, "Magic"; and the New York-inspired "Through the Looking Glass.Cheap Armani AAA Belt Wholesale On Sale"
Ms. Abapo added, "if you look at the fashion industry, Filipinos are more fashion-forward,Discount Babyphat Bikini sale welcoming trends from abroad. We're ready for this kind of products. Avon is global, we also want to make sure we're up to standards to the brand itself, we're bringing that to the market here."
On the other hand, steering away from the trendy is the brand's new premium bag line, Manzzini.
"Manzzini is an exclusive brand by Avon, targeted for the classic, stylish women on the go. It's not really a trend follower, it's a timeless elegance piece.replica Mens Prada Long Sleeve T-shirts Online A transition bag for day to night," described Ms. Chua.
"This is a totally new collection -- it's premium and more high end line of bags," she added. "We call it ‘premium' to differentiate it from the usual Avon fashion."
The regular Avon bag line is priced at P599 to P799 while the premium collection starts at P1,650.Wholesale Cheapest Levi's Men Leisure Pants Online "It's priced higher because of better materials, bigger size and better quality," she explained. Manzzini features high-quality leatherette and hardware, and includes a bag organizer.
"Right now, we have two bags for the fourth quarter, [a beige expandable tote and black tote with mini purse], but we are expanding our collection mid next year. Hopefully, we'll release a line every quarter," said Ms. Chua.
The designer jewelry collection and premium bag line will be included in Avon brochures starting this November.
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