One thing is clear: The current crop of Windy City jocks doesn't even crack the top 30 national Q-score list, the industry standard for measuring consumer appeal.More and more people wear shippingshoes when they take exercise, because this pair of shoe has a positive effect on the entire body.
But at the local level, the best metric may be the Nielsen Co.'s "N-score." It's based on a survey of around 700 local households that rates athletes by their "endorsement potential" including how they feel about them and what words they would use to describe them and produces a list that looks like this:
That's five Bears,Back again is the shoesale SI in a White/Royal colorway.A food and swisswatches bank has been set up for residents affected by Saturdays storms in Snow Hill. two Bulls, two Blackhawks and Paul Konerko. No Cubs. (The highest-ranking Cub is Ryan Dempster, with an N-score of 40. That's good for 17th place, just behind Lance Briggs.)
And, like any good sports list, this one is chock-full of eyebrow raisers:
Following Jay Cutler's departure from Twitter last month,Sells cheapshox in a Broad Selection from current season. only five of the top 10 (and one of the top three) have active Twitter accounts (Rose, Toews, Konerko and Peppers also do not). So much for the importance of managing your online brand.
Of those who are on Twitter, Devin Hester has the most followers (around 191,000).
Further evidence of the Chicago hockey renaissance. There are two Blackhawks in the top 10, and four in the top 15 (Patrick Sharp is 11th, Marian Hossa ranks 14th). As Nielsen VP-Sports Stephen Master put it, "10 years ago, there might not have been any Blackhawks players in the top 50."
Nearly 25 percent of respondents "dislike" or "somewhat dislike" Jay Cutler, and 21 percent feel that way about A.J.China quinceaneradress catalog. Pierzynski.
But there's one thing about this list that sticks out the most: It's virtually void of show-boating, flashy, big-time egos (with the possible exception of Patrick Kane's off-the-ice exploits).
Instead, these guys reflect the mentality of the city they represent — hard-working-no-glam-let-your-game-do-the-talking types.
There's the reticent Derrick Rose, the quietly consistent Paul Konerko and Mr. Lead-By-Example Jonathan Toews.
Two of the players, Cutler and Hester, have even sworn off endorsements entirely (for different reasons).
There's a pervasive blue collar mentality.
But at the local level, the best metric may be the Nielsen Co.'s "N-score." It's based on a survey of around 700 local households that rates athletes by their "endorsement potential" including how they feel about them and what words they would use to describe them and produces a list that looks like this:
That's five Bears,Back again is the shoesale SI in a White/Royal colorway.A food and swisswatches bank has been set up for residents affected by Saturdays storms in Snow Hill. two Bulls, two Blackhawks and Paul Konerko. No Cubs. (The highest-ranking Cub is Ryan Dempster, with an N-score of 40. That's good for 17th place, just behind Lance Briggs.)
And, like any good sports list, this one is chock-full of eyebrow raisers:
Following Jay Cutler's departure from Twitter last month,Sells cheapshox in a Broad Selection from current season. only five of the top 10 (and one of the top three) have active Twitter accounts (Rose, Toews, Konerko and Peppers also do not). So much for the importance of managing your online brand.
Of those who are on Twitter, Devin Hester has the most followers (around 191,000).
Further evidence of the Chicago hockey renaissance. There are two Blackhawks in the top 10, and four in the top 15 (Patrick Sharp is 11th, Marian Hossa ranks 14th). As Nielsen VP-Sports Stephen Master put it, "10 years ago, there might not have been any Blackhawks players in the top 50."
Nearly 25 percent of respondents "dislike" or "somewhat dislike" Jay Cutler, and 21 percent feel that way about A.J.China quinceaneradress catalog. Pierzynski.
But there's one thing about this list that sticks out the most: It's virtually void of show-boating, flashy, big-time egos (with the possible exception of Patrick Kane's off-the-ice exploits).
Instead, these guys reflect the mentality of the city they represent — hard-working-no-glam-let-your-game-do-the-talking types.
There's the reticent Derrick Rose, the quietly consistent Paul Konerko and Mr. Lead-By-Example Jonathan Toews.
Two of the players, Cutler and Hester, have even sworn off endorsements entirely (for different reasons).
There's a pervasive blue collar mentality.
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