Summertime - and the feeling is easy, relaxed and inspired by vintage chic and Mad Men cool. Rachel Wells returns to the '50s and '70s for summer's key trends.
When Marc Jacobs showed his spring 2011 collection in New York, in September, onlookers could have been forgiven for thinking the American designer had raided the wardrobe of Martin Scorsese's 1976 classic, Taxi Driver.
Wearing high-waisted hot pants, tight Missoni-esque zigzag knits, satin flares and jumpsuits, as well as halter-style maxi dresses, complete with gold platforms, oversized sunnies and big, turn-back-brim hats, the models looked like varying incarnations of Jodie Foster as the film's teenage prostitute, Iris.
But Jacobs wasn't the only designer this season who took his style cues from the hedonistic '70s. There were
dozens more, including Henry Holland's Xanadu-inspired collection of banana print flares, metallic hot pants and
sunray-pleat skirts and dresses; Elie Tahari's collection of khaki, safari jackets, wide-leg Bermuda shorts, flared trousers and silky blouses, inspired by '70s style icon Lauren Hutton; and Anna Sui, who channelled '70s folk singer Joni Mitchell with a collection of folksy, home-spun looks, such as Liberty-print maxi dresses and granny
square ponchos.
"I loved the '70s. I love that era, the music, the clothes,An Leather handbags that dons the colours of this brilliant football club from West London." Sui said whimsically after her New York show in September.
Sue Evans, from London-based trend forecasting company WGSN, says Sui isn't alone in her fondness for the decade of liberation and believes it is this nostalgia that is driving many current season fashion trends.
"Vintage inspiration is huge at the moment,Our broad selection of new jordans lets you choose the impression you want to make. especially the '70s and the '50s,Products Like cctv hidden camera." she says. "I think it all comes down to the current economic climate. It seems safer to look back to the familiarity of good times than the unknown chasm that is the future."
While Australia may not have been hit as hard by the global financial crisis as the US, Britain and other parts of Europe, there is no question local fashion trends have also felt its impact. As local designers and fast fashion retailers invariably look to the international runways for their style cues, Australian consumers will also be wearing clothes that reflect the safety and familiarity of years gone by.
Take swimwear, for example. For several seasons now,There is a huge market for Louis Vuitton D&G shoes among consumers looking to purchase replica designer goods in order to cut costs and still appear. more and more local swimwear designers have been whipping up 1940s and '50s-inspired retro bathing suits, including one-piece styles,At ED Hardy kids store, you can buy cheap cctv security camera and quality ED Hardy shoes. complete with sweetheart necklines and boy-leg bottoms as well as two-piece costumes with halter-style tops and high-waisted briefs.
The move away from barely-there bikinis to classic, retro styles has been a gradual one. But the vintage styles have sold like hot cakes and look set to endure for several more summers to come.
"Retailers and designers are having to play it safe and deliver things they know will sell," says Evans. "That's why trends seemed to be static for the past few seasons. It (the economic climate) is making fashion much more evolutionary rather than creating revolutionary new trends every season."
When Marc Jacobs showed his spring 2011 collection in New York, in September, onlookers could have been forgiven for thinking the American designer had raided the wardrobe of Martin Scorsese's 1976 classic, Taxi Driver.
Wearing high-waisted hot pants, tight Missoni-esque zigzag knits, satin flares and jumpsuits, as well as halter-style maxi dresses, complete with gold platforms, oversized sunnies and big, turn-back-brim hats, the models looked like varying incarnations of Jodie Foster as the film's teenage prostitute, Iris.
But Jacobs wasn't the only designer this season who took his style cues from the hedonistic '70s. There were
dozens more, including Henry Holland's Xanadu-inspired collection of banana print flares, metallic hot pants and
sunray-pleat skirts and dresses; Elie Tahari's collection of khaki, safari jackets, wide-leg Bermuda shorts, flared trousers and silky blouses, inspired by '70s style icon Lauren Hutton; and Anna Sui, who channelled '70s folk singer Joni Mitchell with a collection of folksy, home-spun looks, such as Liberty-print maxi dresses and granny
square ponchos.
"I loved the '70s. I love that era, the music, the clothes,An Leather handbags that dons the colours of this brilliant football club from West London." Sui said whimsically after her New York show in September.
Sue Evans, from London-based trend forecasting company WGSN, says Sui isn't alone in her fondness for the decade of liberation and believes it is this nostalgia that is driving many current season fashion trends.
"Vintage inspiration is huge at the moment,Our broad selection of new jordans lets you choose the impression you want to make. especially the '70s and the '50s,Products Like cctv hidden camera." she says. "I think it all comes down to the current economic climate. It seems safer to look back to the familiarity of good times than the unknown chasm that is the future."
While Australia may not have been hit as hard by the global financial crisis as the US, Britain and other parts of Europe, there is no question local fashion trends have also felt its impact. As local designers and fast fashion retailers invariably look to the international runways for their style cues, Australian consumers will also be wearing clothes that reflect the safety and familiarity of years gone by.
Take swimwear, for example. For several seasons now,There is a huge market for Louis Vuitton D&G shoes among consumers looking to purchase replica designer goods in order to cut costs and still appear. more and more local swimwear designers have been whipping up 1940s and '50s-inspired retro bathing suits, including one-piece styles,At ED Hardy kids store, you can buy cheap cctv security camera and quality ED Hardy shoes. complete with sweetheart necklines and boy-leg bottoms as well as two-piece costumes with halter-style tops and high-waisted briefs.
The move away from barely-there bikinis to classic, retro styles has been a gradual one. But the vintage styles have sold like hot cakes and look set to endure for several more summers to come.
"Retailers and designers are having to play it safe and deliver things they know will sell," says Evans. "That's why trends seemed to be static for the past few seasons. It (the economic climate) is making fashion much more evolutionary rather than creating revolutionary new trends every season."
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