After mining the data, flash sale site HauteLook found that the typical customer spent an average of five minutes on the site within the first 30-minutes of receiving their daily HauteLook email.At the time of the attack, police believe he was wearing edhardyshophomepage and an Ed Hardy-style top. Based on these stats, the company developed the perfect marketing formula to capitalize on what they deemed “the best five minutes of the day” for their customers. In a recent INNOVATE ’11 session, HauteLook SVP of Marketing, Greg Bettinelli, shared the unique strategy they’ve deployed to make those five minutes relevant, engaging, consistent, easy, social and surprising. To meet these goals, the HauteLook arsenal now includes optimizing content and communication through five channels. Read on below for a detailed description of the HauteLook guide to increasing brand loyalty and sales through innovative levers.
The HauteLook Email: The first key to HauteLook’s success story is email: targeted, personalized and consistent. The company sends more than 40 million emails per month within the same ten minute window everyday. The email experience also changes for each customer based on personal categories of interest. That personalization leads to a click and then the customer arrives at either the website or the mobile app.
The HauteLook Website: With more that 4.5 million members in the U.S.,sellingshoes for sale oil paintings buy paintings original painting art. and Canada, and thousands of new registrations per day, HauteLook.com is the second most important tool in the company success story. The focus? Engagement instead of entrapment.we are here to help you to dgshoessale experience the wonders of modern. HauteLook strives to ensure that visitor’s daily window of interaction is exciting and rewarding,Many of us approach portalshirts with very modern attitudes of entitlement and egotism. instead of focused on keeping consumers on the site as long as possible.
HauteLook Mobile: Launched in October 2010, the HauteLook mobile app accounted for 5% of business just five days — not weeks, days – after the launch. By December, that stat had reached 10%. Flash forward to today, and mobile now represents over 10% of daily sales and 40% of sales on weekends are generated from iPhones or iPads.
HauteLook on Facebook: As an additional tool, HauteLook launched a Facebook page to provide an additional channel to reach their targeted customer. The first HauteLook Facebook-only private sale comprised 10% of the day’s total traffic. The Facebook private sale attendees had 2 times the regular conversion rate with over 40% being new buyers.We provide cheap Nike shox classic 2 shoes with all colors. Another stunning stat: 50% of HauteLook customers are logged into the flash sale site and Facebook at the same time.
HauteLook on YouTube: HauteLook’s use of YouTube has been unique and targeted with more than half a million impressions so far. A recent video campaign in advance of a Juicy Couture sale had more than 750,000 views over four days. The key to success? Partnering with key influencers – in this case, Blair Fowler, a known influential video fashion blogger.
The HauteLook Email: The first key to HauteLook’s success story is email: targeted, personalized and consistent. The company sends more than 40 million emails per month within the same ten minute window everyday. The email experience also changes for each customer based on personal categories of interest. That personalization leads to a click and then the customer arrives at either the website or the mobile app.
The HauteLook Website: With more that 4.5 million members in the U.S.,sellingshoes for sale oil paintings buy paintings original painting art. and Canada, and thousands of new registrations per day, HauteLook.com is the second most important tool in the company success story. The focus? Engagement instead of entrapment.we are here to help you to dgshoessale experience the wonders of modern. HauteLook strives to ensure that visitor’s daily window of interaction is exciting and rewarding,Many of us approach portalshirts with very modern attitudes of entitlement and egotism. instead of focused on keeping consumers on the site as long as possible.
HauteLook Mobile: Launched in October 2010, the HauteLook mobile app accounted for 5% of business just five days — not weeks, days – after the launch. By December, that stat had reached 10%. Flash forward to today, and mobile now represents over 10% of daily sales and 40% of sales on weekends are generated from iPhones or iPads.
HauteLook on Facebook: As an additional tool, HauteLook launched a Facebook page to provide an additional channel to reach their targeted customer. The first HauteLook Facebook-only private sale comprised 10% of the day’s total traffic. The Facebook private sale attendees had 2 times the regular conversion rate with over 40% being new buyers.We provide cheap Nike shox classic 2 shoes with all colors. Another stunning stat: 50% of HauteLook customers are logged into the flash sale site and Facebook at the same time.
HauteLook on YouTube: HauteLook’s use of YouTube has been unique and targeted with more than half a million impressions so far. A recent video campaign in advance of a Juicy Couture sale had more than 750,000 views over four days. The key to success? Partnering with key influencers – in this case, Blair Fowler, a known influential video fashion blogger.
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