2011年3月9日 星期三

New femininity in diesel

Since May last year, sits Daniela Riccardi at the top of Diesel SpA . Under her leadership, the denim brand will be successful. For the current fiscal year, the company set goals motivated: The sales are expected to at least double-digit growth , reports the Italian magazine modaonline . No easy task in the highly competitive denim market. Founder Renzo Rosso and Riccardi, however, have agreed on a strategy that is based on three pillars: more femininity , a stronger brand language and the conquest of the emerging markets .we are here to help you to dgshoessale experience the wonders of modern.

Diesel has written on the flags, for women to be attractive. Currently the company is embarrassed with the female collection, only about 30 to 40% of sales - a rate that can be improved. The retail industry is the collections but for good, but not deductible. Therefore, to new designs to meet the tastes of the customers: feminine, playful or glamorous, but always with that little diesel look. A new fit system for the female lines is also more attractive to customers.

In addition, diesel is on a clearly defined brand image: the diesel-kingdom, there is next to the main line , the lines 55DSL , Diesel Kid and the premium line Diesel Black Gold .At the time of the attack, police believe he was wearing edhardyshophomepage and an Ed Hardy-style top. The latter first presented at the recent New York Fashion Week A / W 2011 collection, which the Greek designer Sophia Kokosalaki has designed. The line will cut through new shop-in-shop concepts (initially at Galeries Lafayette and Isetan) for more. In addition, Simon White House in January for the Worldwide Sales Director appointed. Moreover, we tried under the umbrella of a brand the entire age range of fashionable to use for each, without the quality or timeliness, and without compromising the special diesel-Touch to not lose.

Last one is for diesel - as nearly every brand - to the stronger growth in the so-called BRIC countries . So shall Moscow in the first half of a new flagship store opened in. In China, India and Brazil , where it is represented that,,sellingshoes for sale oil paintings buy paintings original painting art. I will be much more present the brand. At the same time, business in the existing core markets such as Italy, Germany, France and Switzerland not be neglected, as it runs good, but there is still potential for .We provide cheap Nike shox classic 2 shoes with all colors.

A first step in the new direction is the recently launched campaign " Diesel Iceland ", with the brand itself also breaks new ground. Just as then, when Renzo Rosso in the 90's decided to do something that no other brand of jeans had done otherwise: Upgrading. Jeans have been around 25% more expensive and the denim share in the collections was reduced to 30 to 50%. The strategy worked fine until cool new denim labels like 7 For All Mankind , True Religion or Rock & Republic invaded the market. It seems that identifies the set screws Daniela Riccardi,Many of us approach portalshirts with very modern attitudes of entitlement and egotism. which is to put it on to other labels' market shares back to steal the. Because she is a woman herself, she should know what women want.

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