2011 promises to be a whirlwind year for Sarah Robb O'Hagan, who as the newly minted president of Gatorade North America continues to rebrand the company with the expanded launch of its G-Series campaign.
O'Hagan was elevated to president of Gatorade in January after joining the PepsiCo-owned company as chief marketing officer in 2008. She helped launch Gatorade's G campaign in 2009 and this year will add to the campaign with the rollout of the G-Series Fit product.
"The transformation of Gatorade has been as much about the new products as it has been about the campaign that has supported it," O'Hagan said. "My role is in leading teams in developing the new products and how to communicate that to the consumer."
Big brand marketing is hardly new to O'Hagan,Find a fashionable range of women boots and ladies shoes all in one place online. who before joining Gatorade worked for Nike overseeing the company's notable Air Max 360 launch. She also has worked for Atari and Virgin Atlantic.
But Gatorade's G-Series launch may be her biggest initiative yet as she leads the company's effort to redefine itself.Buy Knee High Boots with a price guarantee and top rated customer service.
"When you relaunch an iconic brand like Gatorade, people only see what they see and there was some skepticism and confusion, but Sarah stayed the course," said Massimo d'Amore, CEO of PepsiCo Beverages Americas. "She is very motivating, and we expanded her scope because she is very effective."
While O'Hagan is pushing Gatorade's multiyear rebranding strategy, she also is committed to preserving the company's stable of professional sports properties.
"We will absolutely maintain our traditional sports properties, but in addition, we will start to bring some nontraditional [properties]," O'Hagan said. "The strategy is to redefine our audience. Now we make products for every type of athlete,Air max 2009 Running Shoe Flex grooves in the mid and outsole for flexibility. from someone in a gym to Peyton Manning.Love womens Wedge Shoes? So do we.I wanted to shop for running asics shoes."
O'Hagan was elevated to president of Gatorade in January after joining the PepsiCo-owned company as chief marketing officer in 2008. She helped launch Gatorade's G campaign in 2009 and this year will add to the campaign with the rollout of the G-Series Fit product.
"The transformation of Gatorade has been as much about the new products as it has been about the campaign that has supported it," O'Hagan said. "My role is in leading teams in developing the new products and how to communicate that to the consumer."
Big brand marketing is hardly new to O'Hagan,Find a fashionable range of women boots and ladies shoes all in one place online. who before joining Gatorade worked for Nike overseeing the company's notable Air Max 360 launch. She also has worked for Atari and Virgin Atlantic.
But Gatorade's G-Series launch may be her biggest initiative yet as she leads the company's effort to redefine itself.Buy Knee High Boots with a price guarantee and top rated customer service.
"When you relaunch an iconic brand like Gatorade, people only see what they see and there was some skepticism and confusion, but Sarah stayed the course," said Massimo d'Amore, CEO of PepsiCo Beverages Americas. "She is very motivating, and we expanded her scope because she is very effective."
While O'Hagan is pushing Gatorade's multiyear rebranding strategy, she also is committed to preserving the company's stable of professional sports properties.
"We will absolutely maintain our traditional sports properties, but in addition, we will start to bring some nontraditional [properties]," O'Hagan said. "The strategy is to redefine our audience. Now we make products for every type of athlete,Air max 2009 Running Shoe Flex grooves in the mid and outsole for flexibility. from someone in a gym to Peyton Manning.Love womens Wedge Shoes? So do we.I wanted to shop for running asics shoes."
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