Maybe you've heard all the news about Tamara Mellon lately: Majority owner TowerBrook wants to sell its stake in her footwear company; Jimmy Choo himself is putting together a bid to take back his namesake brand; her just-released fragrance for women is a hit at Saks Fifth Avenue.
Now add men to the mix.More information about nike air max 97 shoes including release dates and prices.Find a fashionable range of women boots and ladies shoes all in one place online. The London-born designer has created a line of Jimmy Choo footwear for men to be sold at all the usual places (Barney's, Saks, Neiman Marcus) at prices starting around $600.
Mellon's new shoes have a 1960s Mayfair feel to them.Get the latest ladies shoes from Moda in Pelle. We offer a great selection of women's boots and ladies sandals. The line includes sneakers (laced or Velcro, suede, cashmere, velvet, snake-embossed leather), evening slippers (“porno paisley,” black glitter, tiger print), biker boots (rubber or suede sole), and derbys (patent leather,Buy Knee High Boots with a price guarantee and top rated customer service. port suede,Offers women's sexy high heels including boots, mules, platform shoes, pumps and sandals. black spazzolato), among other styles.
One big market for them will be Asia, especially China. In an email exchange last month, Mellon told me that her company has the unique advantage of being a relatively young brand with the status of a major luxury label–which will significantly help her position in the East.
“Jimmy Choo has the unique advantage of being only 15 years old, so we have the perspective of being a major luxury brand but also are a young brand too and one of the first to emerge in the 21st century,” Mellon said. “Unlike other more mature brands that are experiencing declines in some of the Asian markets, such as Japan, for Jimmy Choo, Japan and the whole of Asia remain an important growth market.”
Mellon said customers there want “something fresh” from brands that are “less established in the market.” Her Jimmy Choo Men's, which is launching in time for the Autumn/Winter 2011 season, is expertly placed to take advantage of that fact.
Indeed, Choo spokesman John Cross told me this morning that Mellon had long planned on expanding her shoe line to include men–it's a natural progression for the company, he said. I asked whether he thought selling mens shoes from a traditionally womens brand would be a problem. He thought not, saying that the mens stuff will be positioned in stores in a “very masculine” setting, right next to the ties and briefcases.
I suspect that many men will approach the shoes not realizing they're Jimmy Choos at all–and will buy them nonetheless for the tongue-in-cheek twist they offer on a traditional oxford or loafer.
Now add men to the mix.More information about nike air max 97 shoes including release dates and prices.Find a fashionable range of women boots and ladies shoes all in one place online. The London-born designer has created a line of Jimmy Choo footwear for men to be sold at all the usual places (Barney's, Saks, Neiman Marcus) at prices starting around $600.
Mellon's new shoes have a 1960s Mayfair feel to them.Get the latest ladies shoes from Moda in Pelle. We offer a great selection of women's boots and ladies sandals. The line includes sneakers (laced or Velcro, suede, cashmere, velvet, snake-embossed leather), evening slippers (“porno paisley,” black glitter, tiger print), biker boots (rubber or suede sole), and derbys (patent leather,Buy Knee High Boots with a price guarantee and top rated customer service. port suede,Offers women's sexy high heels including boots, mules, platform shoes, pumps and sandals. black spazzolato), among other styles.
One big market for them will be Asia, especially China. In an email exchange last month, Mellon told me that her company has the unique advantage of being a relatively young brand with the status of a major luxury label–which will significantly help her position in the East.
“Jimmy Choo has the unique advantage of being only 15 years old, so we have the perspective of being a major luxury brand but also are a young brand too and one of the first to emerge in the 21st century,” Mellon said. “Unlike other more mature brands that are experiencing declines in some of the Asian markets, such as Japan, for Jimmy Choo, Japan and the whole of Asia remain an important growth market.”
Mellon said customers there want “something fresh” from brands that are “less established in the market.” Her Jimmy Choo Men's, which is launching in time for the Autumn/Winter 2011 season, is expertly placed to take advantage of that fact.
Indeed, Choo spokesman John Cross told me this morning that Mellon had long planned on expanding her shoe line to include men–it's a natural progression for the company, he said. I asked whether he thought selling mens shoes from a traditionally womens brand would be a problem. He thought not, saying that the mens stuff will be positioned in stores in a “very masculine” setting, right next to the ties and briefcases.
I suspect that many men will approach the shoes not realizing they're Jimmy Choos at all–and will buy them nonetheless for the tongue-in-cheek twist they offer on a traditional oxford or loafer.
沒有留言:
張貼留言