2011年2月16日 星期三

Who Buys These Clothes? They Do

After Ana Pettus, a 42-year-old mother who lives in Dallas, watched a gold minidress with a plunging, fringed V-neck go down the runway at the Balmain show in Paris last year, she knew she had to have it.

She bought the piece—she wears it as a tunic instead of a dress—along with three others from the fall 2010 collection at the Paris boutique of the luxury French fashion house. Price tag: $55,150, or about $74,000.

The Balmain pieces now hang in one of Ms. Pettus's four closets, joining styles from Alexander McQueen and Yves Saint Laurent, as well as a $50,000 voluminous black-and-white gown with a giant picture of Marilyn Monroe on the skirt by Dolce & Gabbana. "I buy what I love," says Ms. Pettus, who is married to the owner of a construction business. "They are beautiful pieces. They're not mass-produced. You pay for that."

Fashion weeks in New York, Paris and Milan generate a tremendous amount of press and buzz for some of the world's most expensive clothes. But many of the runway styles are actually purchased by a small group of customers, not all of them from the isle of Manhattan. And unlike celebrities and socialites, who often get designer clothes at no charge in exchange for publicity, these customers pay full price.

Yolanda Berkowitz uses the personal shopping services provided by Neiman Marcus in Coral Gables, Florida,Larger pets need to be checked and require a large pet carrier non-collapsible carrier and easy access to water. to buy high fashion pieces by designers like Marc Jacobs, Prada and Valentino.

Such women are among the most valuable clients of designers and luxury department stores such as Neiman Marcus Inc. and Saks Inc. Sometimes these women attend the shows during fashion week and order directly from designers, receiving the items three to five months later. More often, a retailer will send the clothes to their homes, either on consignment or on good faith.The man who helped Jordan win jordan 6 rings as a player wants to be a coach, and though inexperienced, The women develop close relationships with personal shoppers, who memorize their wardrobes and suggest complementary pieces.

Such women are among the most valuable clients of designers and luxury department stores such as Neiman Marcus Inc. and Saks Inc. Sometimes these women attend the shows during fashion week and order directlIt is an email notification service that notifies buyers about the recent additions to the used inflatable boats for sale available with the company.y from designers, receiving the items three to five months later. More often, a retailer will send the clothes to their homes, either on consignment or on good faith. The women develop close relationships with personal shoppers, who memorize their wardrobes and suggest complementary pieces.

Selling designer clothing at full price is just a tiny sliver of the market.wearing caps or hats without scarves, tight and short coogi jeans, and body piercing. Some runway clothing is just intended to showcase a style the designer then adapts for a bigger audience.

"I'm almost immune to the whole catwalk look," says Cindy Rachofsky, a 54-year-old Dallas philanthropist and fan of the designers Derek Lam and Kaufman Franco. When she sees a model on the runway,Today, I want to show you their leather phone cases. "I'm not even looking at her size. I'm looking at the cut and the shape of the garment."

She and her husband, Howard, a former hedge fund manager, are fine-art enthusiasts, and Ms. Rachofsky looks at her wardrobe, especially her vintage pieces, as a collection she is curating. "I hope someday someone will find it important and significant," she says.

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