2011年5月16日 星期一

Obsessed with fleeting trends and seduced by bargains, we've never bought so much

How well I remember the day I fell out of love with 'Fast Fashion'. I was in search of an inexpensive trend to tide me over through that awkward period between winter and summer wardrobes — the time you never quite know what to wear.

The style press all pointed in one direction: an updated version of the 'rock chick' look — wet-look leggings and longish T-shirts coupled with tousled hair, chunky bangles and a pair of black high heels. It was a born 'fast fashion' trend: a look seen on celebrities but that could be reproduced cheaply,wholesale ed hardy clothing and wholesale urban wear apparel for all major brand names. using inexpensive materials for a fraction of the price.

In this case, the leggings were inspired by a design from up-scale Australian brand Sass & Bide, which had been a big hit with stars like Cheryl Cole. Who didn't want to bag a little of that celebrity shimmer for a fraction of the price?

Back in 2008, I wasn't yet immune to the lure of the micro trend. I went for it, tried some of the ubiquitous leggings on and viewed myself in the communal changing room mirrorlacoste shoes are considered a glorious beacon of intelligent design. (extra humiliation) with a sense of horror.

The wet-look leggings (predominantly made of nylon) made my own legs look like two shiny black puddings. The T-shirt might have been new, but it felt threadbare (low-quality cotton, bulked with chemical fillers) and wasn't quite long enough to cover my backside. Forlornly, I attempted to balance this unappealing silhouette by making my hair big with the comb in my bag.

I hadn't got the Cheryl Cole look, but I did remind myself of someone. It appeared the prevailing fashion wind wanted me — a woman of 34 with a reasonably defined sense of personal style — to look like Russell Brand. Incredibly,you will find perfect replica shoes to complement your favorite outfit for a night out on the town in our collection. for reasons unknown to me,Shopping is the best place to comparison shop for Gucci men shoes. I still bought two pairs of the leggings.

For centuries we've been using our sense of personal style to signify something of our characters, feelings and aspirations. The nation's wardrobe is a barometer of our national psyche.

In times of confidence it is filled with quality fibre and expertly tailored pieces that we can hand on to the next generation. But at the moment it does not look good.

Today's national wardrobe is a rag bag of cheap, unwanted, barely worn items and expired trends.

So much so there is every chance the idea of hand-me-downs will soon be redundant. The quality of pieces has declined to such an extent that textile sorters who earn money by collecting our donated textile waste — sorting and baling it for export to countries in the developing world — have expressed grave concerns about the quality of basic items.

While the quality has shrunk, our wardrobes have grown. We have never possessed so many clothes — in 2007 an incredible three pairs of jeans were being sold every second in the UK — and they've never been so cheap (between 2001 and 2005,2011 New Style Jeans cheap true religion on sale with fast delivery! while spending on womenswear rose by 21 per cent, the price of individual garments dropped by 14 per cent).

Around 80?billion new garments are produced every year and still many of us feel as if we haven't got a thing to wear.

Our obsession with celebrities doesn't help. While we've always been interested in how A-listers dress, interest has turned to obsession.

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