2011年6月8日 星期三

AICP Show Honors Best Commercials Of The Year

MJZ topped the list of production companies honored at the 20th annual AICP Show, The Art & Technique of the American Commercial, presented by the Association of Independent Commercial Producers, with eight honors. The Show, chaired by Brian Carmody,christian louboutin women shoes, the uncrowned French king of luxury designer heels, brought a prototype from his new men's range to Dublin yesterday. Managing Partner/Co-Founder of SMUGGLER, debut tonight at The Museum of Modern Art (MoMA) in New York. Nearly 2,000 members of the advertising, marketing and production industries gathered to view the Show, a compendium of the best commercials of the year.

Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year's honorees – along with the entire Show archive – are available for viewing at www.aicpshow.com. Each year,Nike shox running shoes take it all the appearance that a because should be searching for. the honored work becomes a part of the archive of the Department of Film at The Museum of Modern Art. The collection now numbers close to 1,500 pieces of advertising in the motion image. This is the 20th installment of the Show.

Each category of the Show may have up to three honorees, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honoree each, making those pieces Best in Show. This year, there was a tie for Advertising Excellence/Single Commercial. The two honorees are: Nike's "Write The Future," directed by Alejandro González I?árritu, and produced by Anonymous Content and Independent Films, out of Wieden+Kennedy, and Volkswagen's "The Force," via Deutsch LA, and directed by Lance Acord of Park Pictures. The honor for Advertising Excellence/Campaign went to Allstate's "Teen Driver," "Flag," and "Douglas Fir," directed by Phil Morrison of Epoch Films, out of Leo Burnett Chicago. Two new categories were added to the Show this year – Direction, and Apps (in the Next Awards).

MJZ topped the list with eight honors. Jim Beam's "Parallels," directed by Dante Ariola for Strawberry Frog was recognized for Direction, Visual Style, and Cinematography, while Old Spice's "Questions," directed by Tom Kuntz out of Wieden+Kennedy was honored for Humor and Performance/Dialogue. The Old Spice campaign, "Smell Like A Man, Man," of which "Questions" was an element,authentic christian louboutin pumps are a symbol of nobility. was honored for Next Integrated Campaign. Activision Call of Duty's "There Is A Soldier In All of Us," directed by Rupert Sanders via TBWA\Chiat\Day, was honored for Production. Rounding out MJZ's honors was DirecTV "Robots," directed by Rupert Sanders for Grey, New York, which was singled out for Sound Design.

Park Pictures received five honors, all for Volkswagen's "The Force," which earned recognition in Advertising Excellence/Single Commercial, Direction, Editorial, Performance/Dialogue, and Next Viral/Web Film.

The co-production of Nike's "Write The Future" directed by Alejandro González I?árritu via Anonymous Content and Independent Films was honored five times – for Advertising Excellence/Single Commercial, Next Integrated Campaign, Direction, Production, and Next Viral/Web Film.

Scoring four honors was Biscuit Filmworks. Jameson's "Fire," directed by Noam Murro was honored for Production and Production Design. "Deliver Hope" for Xbox Halo:Reach, also directed by Murro, was honored for Visual Effects and Sound Design.

SMUGGLER also received four honors, all for work directed by Ringan Ledwidge. The Puma ad "After Hours" was honored for Visual Style and Cinematography. The Logitech ad "Kevin Bacon Fan: Ivan Cobenk" was honored in Humor and Copywriting. SMUGGLER additionally shared three honors with PSYOP in co-productions for: Xbox Fable III "Revolution," directed by PSYOP, which was honored for Design; and LG Electronics "Something's Lurking," also directed by PSYOP, which was honored for Visual Effects and Animation.

Hungry Man received three honors, all for work directed by Bryan Buckley. American Express's "Conan-India" was honored for Editorial and Copywriting; VH1's "Anti-Rockstar" was also honored in Copywriting.

Lance Acord of Park Pictures and Alejandro González I?árritu of Anonymous Content and Independent Films were the most honored directors in the Show. The Acord-directed Volkswagen spot "The Force" was honored for Advertising Excellence/Single Commercial; Direction, Editorial, Performance/Dialogue, and Next Viral/Web Film. González I?árritu was recognized for Nike's "Write The Future," which earned honors for Advertising Excellence/Single Commercial, Next Integrated Campaign, Direction, Production, and Next Viral/Web Film.

Ringan Ledwidge of SMUGGLER and Noam Murro of Biscuit Filmworks were each honored four times. "After Hours" for Puma, directed by Ledwidge, was honored in Visual Style and Cinematography, while "Kevin Bacon Fan: Ivan Cobenk" received recognition in Humor and Copywriting.

Murro directed Jameson's "Fire," which was honored for Production and Production Design, while his "Deliver Hope" for Xbox Halo:Reach was recognized for Visual Effects and Sound Design.

Dante Ariola's "Parallels" for Jim Beam was honored in three categories – Direction, Visual Style, and Cinematography. The production company was MJZ.

Director Bryan Buckley of Hungry Man was also recognized three times. American Express's "Conan-India" was honored in Editorial and Copywriting, while VH1's "Anti-Rockstar" was honored for Copywriting.

Tom Kuntz of MJZ had three honors for Old Spice's "Questions," which was honored for Humor, Performance/Dialogue, and was a part of the Next Integrated Campaign "Smell Like A Man, Man."

PSYOP directed three honored pieces as well: Xbox Fable III "Revolution," which was singled out for Design; and LG Electronics "Something's Lurking," which was honored for Visual Effects and Animation.

On the agency front, Wieden+Kennedy led the pack with 13 honors across offices in Portland, Amsterdam, London and New York. Nike's "Write The Future" was honored for Advertising Excellence/Single Commercial, Next Integrated Campaign (AKQA also contributed), Production, Direction, and Next Viral/Web Film. The Old Spice piece "Questions" was honored in Humor, Performance/Dialogue, and Next Integrated Campaign. The Old Spice piece "Response Campaign" was honored in Next Viral/Web Film. Chrysler Brand's "Born of Fire" was honored in Editorial, while Levi's "To Work" was honored for Agency Art Direction. Nokia's "World's Smallest Stopmotion Character" was honored for Animation, while Nokia's "Don't Fence Me In" received a nod for Musical Arrangement.

BBDO New York was honored five times. FedEx's "Exchange Student" was honored for Performance/Dialogue. The AT&T ad "Whole New World" was recognized for Animation, while AT&T's "Birthday" was singled out in Design and Agency Art Direction. GE's "Visible You" was tapped in Next Experiential.

Deutsch LA received five honors for Volkswagen's "The Force" – Advertising Excellence/Single Commercial, Direction, Production, Editorial, and Next Viral/Web Film.

TBWA\Chiat\Day received five honors for from its offices in New York and Los Angeles. Jameson's "Fire" was honored for Production and Production Design, while Activision Call of Duty's "There's A Soldier An All of Us" was honored for Production. Gatorade's "Gatorade Has Evolved" was honored for Original Music, and Gatorade's "REPLAY Season 2" was singled out in Next Product Integration.

Y&R rounded out the agencies receiving five honors for work from its offices in New York and Chicago. LG Electronics' "Something Lurking" was honored for Animation and Visual Effects, while VH1's "Anti-Rockstar" was recognized for Copywriting. The Domestic Violence Hotline's "Domestic Violence Hotline PSA" was honored for Musical Arrangement, and the New York Post's "Headless Body in Topless Bar" was recognized in Next Product Integration.

Mother, through its offices in New York and London, was honored in four categories. "Kaleidoscopic Fashion Spectacular" for Target was recognized for Next Integrated Campaign and Next Experiential. The Stella Artois ad "Le Apartomatic" was honored for Production Design,Many times, authentic louis vuitton shoes will have handles made out of genuine rolled cowhide. while Match.authentic gucci shoes will have this number hidden on the inside of the shoe.com's "Piano" was honored for Advertising Excellence/International.

Agencytwofifteen, Goodby, Silverstein & Partners, and Strawberry Frog each received three honors. Agencytwofifteen's honors were for "Revolution," for Xbox Fable III (Design); and Xbox Halo:Reach "Deliver Hope" (Visual Effects and Sound Design).

Goodby received its honors for Logitech's "Kevin Bacon Fan: Ivan Cobenk" which was recognized in Humor and Copywriting, and the iPhone App "Dali Museum" which was honored for Next Apps.

Strawberry Frog earned its honors for Jim Beam's "Parallels" in Direction, Visual Style and Cinematography.

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